July 24, 2025
Forget the Dubai summer slow: why content creators are staying this season
Summer in Dubai has always come with an unspoken understanding: June hits, the Emirate heats up, and everything, from events to brand collaborations, cools…
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Read moreJuly 24, 2025
IN SPORT’S NEW ECONOMY, THE PLATFORM TAKES CENTRE STAGE
The future of sport isn’t just about what happens on the pitch. It’s about delivering personal, profitable experiences – every single day. And behind…
Read moreJuly 9, 2025
The UAE’s Global PR Game: How the Emirates Became the World’s Stage in 2025
If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…
Read moreJuly 9, 2025
Dubai Airports appoints Current Global as retained PR agency, consolidating integrated marketing support across MCN agencies
Dubai Airports, the operator of Dubai International (DXB) and Dubai World Central – Al Maktoum International (DWC), has appointed Current Global MENAT as its…
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July 9, 2025
The Network Communication Group expands its portfolio with key pitch wins
pitch wins through its lead agencies AGA-ADK and Equation Media. About The Network Communication Group (TNCG): The Network Communication Group (TNCG) is an independent,…
Read moreJuly 7, 2025
Crafting Content That Wins — Audiences, Awards, and Brand Loyalty
I have won awards for videos that barely cracked a thousand views, and I have created viral content that never got a single nod.…
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July 7, 2025
Karim Geadah: Five Top Criteria to Follow for Effective Leadership
Leadership is one of the most underrated qualities when it comes to working within a company system. What are the top criteria behind being…
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July 4, 2025
Sustainability Stories: how to begin leading your team’s ESG storytelling efforts internally in 2025 and beyond
The summer of 2025 is now here, which means we are now halfway through the decade. I have previously wrote about being focused on…
Read moreJuly 4, 2025
Digital product passports could double fashion products’ lifetime value – with consumers reaping the rewards
The economics of fashion resale is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up…
Read moreJuly 3, 2025
Founders of Feel Good Foodie and Maazah share FMCG success stories featuring MENA cuisine at Specialty Food Association Fancy Food Show 2025
The 2025 editions of the Specialty Food Association Fancy Food Show series concluded on July 1 in New York City after featuring hundreds of…
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July 3, 2025
UAE Spending Surge Anticipated Heading into Dubai Summer Surprises 2025
As the UAE gears up for another season of Dubai Summer Surprises (DSS), new data from Checkout.com reveals a sharp increase in digital spending during…
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July 3, 2025
Google launches Veo 3 on Gemini in the Middle East and North Africa
Google announced today the launch of Veo 3, Google’s state-of-the-art video generation model that enables people to bring their creative vision to life through…
Read moreJuly 1, 2025
Warner Bros. Discovery and Etisalat Launched It’s First Kids FAST Channel Globally
Warner Bros. Discovery, in partnership with Etisalat’s StarzOn platform (by e&), has launched its first-ever kids-focused Free Ad-Supported Streaming Television (FAST) channel. Going live…
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July 1, 2025
Luxury PR Agency Maison Ellyse wins multiple F&B accounts this summer
Maison Ellyse, Dubai-based Luxury PR Agency operating across the GCC has widened its F&B portfolio with the recent account wins of Loona, Narnia and…
