July 25, 2025
Rebranding Social Media: Hello, Scroll Media
We still call it social media, but the way people use these platforms today has nothing to do with being social. What began as…
Research
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Read moreJuly 23, 2025
Chinese Retail Apps Drive Nearly Three-Quarters of UAE eCommerce Ad Spend Amid Rising Competition
AppsFlyer has released the UAE findings of its annual State of eCommerce Mobile Marketing report, revealing how Chinese eCommerce apps continue to dominate user…
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July 14, 2025
Platformance and Mindshare KSA Drive App-Led Growth for Nova Water in Saudi Arabia
In an ambitious move to take control of its sales channel, leading Saudi bottled water brand Nova Water has successfully transformed its mobile app…
Read moreJuly 4, 2025
Digital product passports could double fashion products’ lifetime value – with consumers reaping the rewards
The economics of fashion resale is set to be reshaped by upcoming EU regulation, with a potential doubling of lifetime product value, and up…
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July 3, 2025
UAE Spending Surge Anticipated Heading into Dubai Summer Surprises 2025
As the UAE gears up for another season of Dubai Summer Surprises (DSS), new data from Checkout.com reveals a sharp increase in digital spending during…
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June 30, 2025
Platformance Releases Summer Report Reframing the GCC’s Quietest Quarter as a Strategic Window for Growth
For years, many marketers have scaled back during summer in the GCC, assuming audiences are elsewhere and media effectiveness drops. Platformance’s new report suggests…
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June 25, 2025
Second InfluAnswer Arabia report finds real-life experiences key to brand-influencer connections
Weber Shandwick MENAT has launched the second edition of InfluAnswer Arabia, a report informed by the perspectives of content creators, that delves into the…
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June 13, 2025
Majority of B2B marketers in the UAE say attention is scarce; and video is key to stand out from competition: LinkedIn
In today’s high-stakes, highly complex B2B landscape, new research from LinkedIn reveals that 91% of B2B marketers in the UAE say grabbing audience attention…
Read moreMay 29, 2025
New sustainability regulations in the UAE and KSA are reshaping the reality for business and brand growth. Are you ready for the future?
In a groundbreaking shift towards ESG (Environmental, Social and Governance) focus, the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA) are…
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May 28, 2025
Nearly Half of UAE consumers feel AI not meeting their customer service expectations, finds ServiceNow research.
ServiceNow, the AI platform for business transformation, has released the ServiceNow Consumer Voice Report 2025. Now in its third year, the report, which surveyed…
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May 27, 2025
Retail Efficiency Rewritten: New AI Tools Demand a Second Look at Your Costs, Bain & Company Brief Says
Bain & Company’s latest retail briefing, Retail Efficiency Rewritten: New AI Tools Demand a Second Look at Your Costs, showing that advances in technology…
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May 19, 2025
Media Confidence in Chinese Automotive Brands Grows Globally and Hits 62% in the UAE, According to CARMA’s Latest Analysis
CARMA, the leading technology and consulting company, has released the second part of its ‘Driving Change Series’ study, which presents an analysis surrounding the…
Read moreMay 19, 2025
70% of UAE consumers use AI to shop, a 44% increase on 2024 numbers, Adyen’s research shows
Adyen, the global financial technology platform of choice for leading businesses, today published its 2025 Annual Retail Report, highlighting a significant shift in consumer…
Read moreMay 14, 2025
The Trade Desk Announces OpenSincera, a New Application that Delivers Greater Visibility into Advertising Performance
Global advertising technology leader The Trade Desk today announced OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich advertising metadata…
