Bringing Yazle’s regional client portfolio and experienced team into Napptix immediately strengthens the company’s ability to deliver culturally relevant, measurable gaming-media solutions across the GCC. For Yazle, the sale allows focus on its other international hubs and product innovation roadmap.

Jamie Atherton will continue to lead the regional business as Managing Director, Yazle Middle East & North Africa, providing seamless continuity for clients and partners.

Prior to joining Yazle, Dylan held key positions at renowned companies such as AOL London, RocketFuel London, Sizmek London & Middle East, and most recently, Publicis Groupe Middle East where he served as the Head of Programmatic for six years. His diverse background spanning Agency, Publisher, and AdTech sectors has equipped him with a deep understanding of the industry landscape and a proven track record of driving business growth.

"Yazle has the perfect blend of exclusivity to unique products that will add value to any brand's digital advertising strategy. I am excited about the opportunity to contribute to both the growth of Yazle and the success of our clients,” said Dylan Temple-Heald.

In his new role, Dylan aims to develop and implement regional sales strategies tailored to the specific needs of advertisers in the MENA region. By guiding and directing the sales team towards targeted approaches, he plans to enhance growth and drive increased investment from agency and client partners.

"Dylan's appointment marks an exciting milestone for Yazle. His wealth of experience and strategic vision will be instrumental in advancing our sales strategies and strengthening our position in the market. We are confident that his leadership will drive significant uplift for Yazle and our valued clients,” said Jamie Atherton, Managing Director at Yazle.

SeenThis’ adaptive streaming technology uses lower data transfer on ad campaigns compared to traditional technology. Through SeenThis’ adaptive streaming, Yazle will be able to improve ad performance and customer experience, as well as enable advertisers in reducing data transfer – which translates into a smaller CO2 footprint for running the same ad. (To measure carbon footprint reduction, SeenThis uses Doconomy’s carbon key, which converts data savings into a CO2 emissions equivalent.)

“Yazle is pleased to partner with SeenThis to drive the reduction of data waste, which in simplistic terms refers to unnecessary data transfer that is not needed for the user experience. As a leading digital campaign provider, our aim is to enable advertisers, agencies, and publishers to track and measure their carbon emissions and empower their sustainability efforts,” said Jamie Atherton, Managing Director at Yazle.

Studies suggest that the internet represents 2% of all greenhouse gas emissions, that’s on par with the aviation industry. Yazle’s aim in partnering with SeenThis is an effort to support clients to cut their carbon impact by reducing the data wastage on digital ad campaigns. As Jamie points out, data is energy. The more data we consume, the more emissions we produce. By optimizing the quality of the creative and only streaming data when the ad is in view, results in an average of 25% fewer data than current download technologies.

Gareth Holmes, VP of EMEA & APAC of SeenThis said “Yazle is a leader in digital campaigns in the region, and our partnership with them is a valuable addition to our list of associates. We are confident that this collaboration will help them deliver high-performing quality content, which is more sustainable than today's alternatives.”

As a part of the collaboration, Yazle’s clients will experience minimal load-time for video and static ads, regardless of WiFi or Mobile data connection, more ad views leading to better campaign results, with maximum quality for every user, and access to a complete transparent media-buying alternative for online video ads.

“Investors and clients have started to put increasing importance on sustainability. The Yazle and SeenThis partnership enables companies in the digital advertising and media industry to work to reduce their CO2 impact providing measurable results,” concluded Jamie.’