Until now, investing in Dubai’s booming property market meant large upfront capital, complex paperwork and often being physically present. Deed removes all of that and with just a few clicks, users can register, verify their identity and start investing in handpicked, professionally managed properties, all within minutes.

Once you have invested, you can now receive monthly rental income from your share and benefit from the appreciation once the property is sold where any capital gains will be distributed amongst the investors. From browsing properties to making your investment, the process is 100% digital and can be done from anywhere in the world.

Whether you’re investing AED 500 or AED 50,000, Deed offers access to one of the world’s most dynamic real estate markets without borders, stress, or large capital requirements. Thousands of users joined Deed’s waitlist during its soft launch, reflecting the growing demand for modern, accessible wealth-building tools. Now, with the public launch, anyone can get started.

Real estate has long been a cornerstone of wealth-building, especially in a prime and surging market such as Dubai, but for many it has felt out of reach. Deed changes that by combining smart technology, professional property management, and robust financial regulation to offer a truly accessible alternative allowing anyone to invest in one of the world’s most appealing and continuously thriving markets.

Following a successful test launch on 1st June, FUZE is now publicly available – combining intelligent search engine with human-led campaign support to help creators and brands build high-performing partnerships with clarity, speed, and measurable impact. Recent insight into regional gaming behaviours shows that nearly 69% of UAE gamers and 63% of KSA gamers take action after encountering an influencer ad, and 74% of UAE gamers and 71% of KSA gamers say influencer-led content influences their purchase decisions. With over 170 million gamers across the MENA region, these insights highlight the growing demand for structured, scalable, and authentic collaborations — the exact gap FUZE was created to fill.

Designed by a team of gaming and tech industry experts, the platform was built to address the complexities of today’s influencer landscape in the region, where inefficiencies and mismatched collaborations often get in the way of authentic storytelling and real ROI – while giving both brands and creators the transparency, control, and speed they need to make informed decisions in today’s fast-paced digital world.

As a fully cloud-based solution, FUZE allows brands and creators to connect and manage every aspect of their campaigns in one seamless interface. At its core is an intelligent search engine that analyses creator profiles, audience data, and brand goals to deliver optimal campaign matches — removing the guesswork and wasted time from influencer discovery.

FUZE is already enabling emerging and top-tier creators to land meaningful collaborations with leading names in gaming, fashion, technology, and lifestyle.

The platform is free to join, with no onboarding or subscription fees. Brands can launch and manage campaigns in one place, monitor real-time performance, and access transparent reporting dashboards. Meanwhile, creators retain full control over their brand partnerships, communications, and deliverables — with FUZE facilitating everything from negotiations to logistics.

As a proprietary Power League Gaming platform, FUZE represents a major milestone in the gaming agency’s broader mission to fuel the creator economy and bridge the gap between regional talent and global brands. It reflects Power League Gaming’s commitment to investing in infrastructure that empowers content creators and delivers real impact while helping brands reach audiences more authentically and effectively — whether through hyperlocal voices or large-scale cross-market campaigns.

Governata is currently the first and only Saudi-made Arabic solution that allows local entities to comply with the government’s data regulations, as it is built to align with the requirements of the National Data Management Office (NDMO), National Data Index (NDI) and Personal Data Protection Law (PDPL) by The Saudi Data & AI Authority (SDAIA). It also enables firms to monitor compliance as well as protect and classify data, thereby seamlessly streamlining the construction of a solid data foundation within the complex data governance landscape and preparing organisations for appropriate Generative AI adoption.

Supporting Saudi Arabia’s Digital Future

The platform is led by three dynamic professionals with complementary skill sets. Djamel Mohand is a serial entrepreneur with experience across investment advisory and a track record of scaling multiple technology startups in the region, including Foodics – a leading MENA food tech company. Jehad Senan is a data analytics and governance field veteran whose experience spans leadership across global advisory firms with practical insights. Finally, Khalid Almudayfir is an accomplished data scientist who has worked with the public and private sectors and led innovative and robust national data governance and AI frameworks.

Bringing Innovation to Data Governance

Governata has redefined data governance with AI to automate data discovery, quality and personal data for faster implementation. Key features of its first data governance software include: Intuitive Arabic-Friendly Interface, Automated Compliance Tracking, Personal Data Protection, Data Catalogue and Classification, Data Quality and Data, Users and access management.

Additionally, the platform’s data governance solution provides stable fundamentals that empower both public and private enterprises to transition confidently into an AI-driven future.

Further to its unique software products, Governata offers consulting services for data governance and management tailored to meet the requirements of the NDMO, and continued training for its success. In line with Vision 2030, this will introduce much-needed convenience to digitise national data offices and empower staff to focus on higher-level tasks.

The platform also has global aspirations and will release new products on top of its foundational data governance software, including a unified AI-driven enterprise decision-making platform for the MENA region.

Rather than following the traditional agency model of subdividing by practices, the Dubai-born independent PR & Influencer Marketing agency has prioritized synergy and authenticity by creating four themed divisions that unite brands and team members who share common approaches to storytelling.

Gambit Pulse is focused on trends, disruption and passion, for brands that live in momentum and thrive on urgency, relevance and creative heat; Gambit Sage is the corporate, consultancy and sustainability division that offers calm, gravitas and strategic thinking, while Gambit Atelier is the fashion, culture and entertainment department that brings a studio mindset to a pop-culture world. Finally, Gambit fwd powers the industries and visionaries defining tomorrow in technology, property, mobility and innovation.

The divisions have been supplemented by a 26-person hiring spree that includes 21 new additions since the start of the year, and five more set to join before the end of the summer, to take the agency size to 50 full-time team members.

To help the teams live their ethos, Gambit has invested in two exciting new office spaces. The Gambit Pulse HQ is a purpose-built, fully-owned office space for the freshest young talent in the region to innovate, create and disrupt, while the Gambit Boutique is a bespoke fashion atelier designed to host, create content, and display clients’ brands. These line up alongside Gambit’s existing HQ which has been refurbished, to create a thriving 4,000 sq ft total premises.

Since the start of the year, Gambit have grown their multinational client roster with major tender wins including Samsung, Property Finder, Majid Al Futtaim’s Lifestyle portfolio featuring LEGO, lululemon, Crate & Barrel and more, The Red Sea International Airport in Saudi Arabia, and the global viral phenomenon FIX Dessert Chocolatier – the original Dubai Chocolate.

The agency’s powerful momentum sees them concurrently holding five agency of the year titles, following a successful 2024 where they picked up a total of 36 major awards.

Gambit Communications handles a range of multinational brands including Samsung, Uber, Acer, BMW, Amazon Payment Services, Majid Al Futtaim, Essilor Luxottica and more.

key milestone that positions the agency as the only regional player to hold this distinction in both the UAE and Saudi Arabia.

Platinum status represents the highest level of partnership within Optimizely’s global ecosystem, granted only to agencies that demonstrate deep technical expertise, strategic alignment, and a strong track record of delivering successful digital experiences using the platform. The recognition provides Digitas with access to exclusive features, early product releases, advanced training, and

priority support, benefits that will directly translate into more agile, data-driven, and personalised solutions for clients. Digitas has already been putting these capabilities into action, transforming the experience of their partners.

The announcement follows Digitas being named Optimizely Solution Partner of the Year 2024 for the MEA region, recognition of the agency’s ability to turn the platform into real business results.

These achievements further solidifies Digitas’ commitment to delivering best-in-class digital

capabilities across the region, particularly in high-growth markets like the UAE and KSA. With clients in sectors ranging from telecom to public services, the agency is now better positioned than ever to help organisations transform how they engage with their audience

Digitas’ Platinum status is effective immediately and will inform several key client programs launching in 2025.

Flywheel powers digital commerce for over 4,500 global brands – from the largest CPGs to breakout challengers. Its Commerce Cloud integrates retail media, marketplace operations, and product intelligence into a unified platform. With near real-time data and AI automation, Flywheel helps brands optimize product visibility, media performance, and profitability across major marketplaces.

By connecting retail media, retail operations, and marketplace intelligence, Flywheel delivers real-time insights from product catalogues, search data, and sales performance. Its AI-driven tools enhance product placements, catalogue efficiency, and full-funnel commerce execution – driving incremental sales, market share, and margin growth. Flywheel’s global network of retailers and marketplaces provides unmatched scale and data advantages for clients.

The MENA launch combines Flywheel’s global AI capabilities with OMG’s local strength in retail media, CRM, and DTC strategy. The integrated team is ideally positioned to build and execute connected commerce strategies that grow both sales and share across all digital touchpoints.

Picture from right to left: Raoul Zenon, General Manager, Flywheel MENA, Elda Choucair, CEO, OMG MENA, Neha Karani, Senior Manager, Flywheel MENA, and Sulagna Kapoor, Senior Director, Flywheel MENA

Current Global will partner with Dubai Airports to deliver impactful integrated campaigns, and proactive media engagement.

Current Global is part of the wider Middle East Communications Network (MCN) which includes agencies already supporting Dubai Airports such as Jack Morton, MRM, and Magna. Working as a single, unified team, the agencies support Dubai Airports to deliver integrated and impactful brand & communications across every touchpoint and stakeholder group, reflecting its role as one of the most significant gateways to the city and the region.

Dubai Airports continues to drive the future of global aviation, supporting the D33 Agenda and the second half of 2025 year will see the 19^th edition of the Dubai Airshow at DWC as well as the anticipated announcement of the highest annual traffic figures in the organisation’s 60-year history, cementing DXB’s legacy as the world’s busiest international airport. Internally, Dubai Airports will also be further amplifying its culture ambition and refreshed corporate strategy, aimed at enhancing employee engagement and experience.

Current Global works with some of the region’s most loved brands including Dubai Tourism, New Balance, Global Village, Roxy Cinemas, Kraft Heinz, Bentley, Bugatti and GymNation.

About The Network Communication Group (TNCG):

The Network Communication Group (TNCG) is an independent, fully integrated communications network with a strong footprint across the MENA region since 1997. It operates out of Beirut, Dubai, Riyadh, Jeddah, and Cairo, uniting four flagship agencies — AGA-ADK, Equation Media, Pencell, and Wetpaint. Together, these agencies have scored the following wins:

Cenomi Centers (flagship malls)

A key victory in Riyadh came with Cenomi Centers — Saudi Arabia’s largest owner, developer, and operator of retail and lifestyle destinations. After a competitive pitch, Cenomi awarded TNCG, via its affiliate agency AGA-ADK, the full marketing and communications mandate for its most visionary new flagship developments across the Kingdom that are poised to transform the retail landscape.

TNCG’s scope encompasses a fully integrated go-to-market launch plan, with data, strategy, and creativity at its core.

Aston Martin – MENA

Aston Martin, the iconic British luxury automotive brand, has appointed TNCG to lead its marketing communication efforts in the MENA region via Equation Media.

The task: to craft a tailored MENA localization strategy that aligns Aston Martin’s globally revered identity with culturally attuned content.

This will be done by integrating resources from the group across creative and content, PR and experiences, as well as data science and performance.

This appointment signals a pivotal moment in the brand’s regional presence, as TNCG works to deepen Aston Martin’s digital resonance and expand its influence among key audiences across key MENA markets.

Baeshan (Rabea Tea, Asseela, Abou Jabal) – Saudi Arabia

Baeshan, a powerhouse in Saudi Arabia’s FMCG sector, has appointed Equation Media to lead its digital and social media investment strategies following a competitive review.

The remit includes three distinct campaign tracks for its household brands Rabea Tea, Aseela, and Abu Jabal, each tailored to drive brand engagement, amplify visibility, and strengthen market position through a digital-first lens.

NokNok – Lebanon

NokNok, Lebanon’s leading grocery delivery platform, has selected TNCG’s Equation Media to spearhead its growth and performance marketing efforts.

TNCG will leverage data-driven media planning, AI-powered insights, and strategic in-app monetization to optimize every touchpoint and unlock sustained revenue growth. Furthermore, the team will be developing transformation strategies allowing NokNok to unlock retail media opportunities.

The new channel will provide 24/7, free-to-access entertainment with a curated lineup of timeless and contemporary animated favorites from the Warner Bros. Discovery vault. The channel will debut with the legendary Tom & Jerry, Gumball, Ben 10, Teen Titans Go, Scooby Doo  and will refresh its programming lineup quarterly to ensure a constantly engaging and dynamic viewing experience.

Viewers can look forward to a rotating slate of iconic, family-friendly titles, including:

• Tom & Jerry 
• Gumball
• Ben 10
• Teen Titans Go
• Scooby-Doo

Sean Gorman, VP of pay TV networks, Kids, EMEA commented: “This launch marks a major milestone in how we connect with our youngest fans in the MENA region. We’re incredibly proud to work with Etisalat on a pioneering FAST channel that not only brings some of our most iconic characters into homes but does so in a format that suits the modern viewing habits of kids and families alike. It’s an exciting step in ensuring that our content remains accessible, engaging, and inclusive for audiences of all ages.”

The partnership between Warner Bros. Discovery and Etisalat signals a new era of regional content delivery, leveraging the reach and innovation of the StarzOn platform to bring kids’ entertainment to millions of households. This aligns with Warner Bros. Discovery’s global mission to make world-class storytelling available to wider audiences and Etisalat’s commitment to innovation in digital media and customer experience.

Located at Vida Residences Downtown Dubai, Loona and Narnia, the brainchild of renowned Chefs Vitaly Istomin and Artem Losev from the AVA Team Moscow are innovative culinary concepts in Dubai. Loona is a classy Italian fine dining restaurant with the freshest and most premium ingredients with Russian influences. Narnia is an immersive Pan-Asian concept that delivers creative sushi rolls and reinvented classics in a Downtown Dubai fantasy lounge.

LÄDERACH is the world famous artisanal Swiss chocolate brand known for its superior quality and flavors.

Maison Ellyse is founded by its current CEO Elvira Jain.