But is simplicity all we are looking for when it comes to AI tools? AI is continuing to advance at a rapid pace and we should therefore be thinking the sky is the limit for the capabilities in which AI can support the Real Estate industry. We should be looking to dig deeper, push further and reach higher, allowing AI to take on the heavy lifting to allow agents to do their jobs more effectively, and of course, most importantly, make those sales!

Of course, human interaction remains essential. While many of us enjoy the ease of self-service and automation, real estate—at its core—is a people-first business. The emotional and financial weight of buying or selling property still demands a human touch. However, AI can act as the all-knowing assistant, empowering agents with the tools and time they need to perform more efficiently and effectively. The MENA region, especially the UAE, is stepping up as a leader in this space. Organisations like Dubai Land Department are collaborating with PropTech innovators such as Property Finder, Coralytics AI, and Bayut to boost transparency, build trust, and accelerate AI adoption in property transactions.

From agencies and developers to designers and regulators, AI-driven innovation is streamlining operations across the real estate ecosystem. These smart tools are not only improving efficiency, they are enhancing listing quality, reducing operational drag, and boosting ROI. As the saying goes, time is money and too many agents are bogged down by admin that AI can easily handle. To tackle these challenges, AI tools are being implemented to empower real estate professionals and platforms to streamline operations, elevate property presentations, and foster trust in the real estate industry. This means the development of features that support in automating up to 100 percent of content moderation, ensuring that online marketplaces maintain high-quality, authentic listings, thereby enhancing buyer confidence. It also means the opportunity to streamline operations by automating the listing creation process, allowing real estate agents and agencies to save up to 90 percent of the admin time typically required, which in turn enables them to focus on client engagement and closing deals.

Through innovative Real Estate AI-powered marketing platforms, such as Coralytics AI, users can enhance property visuals with cutting-edge generative AI, elevating the presentation of real estate listings. Empty spaces can be transformed into beautifully staged homes to help buyers envision their future living spaces as well as provide interactive, detailed floor plans to showcase the layout and flow of properties along with high-quality property tours and promotional videos that captivate potential buyers.
For ROI maximization, comprehensive tools offer real estate professionals and platforms data-driven insights to maximize the return on their marketing investment and stay ahead of market trends.

Innovators in the MENA Real Estate industry are truly pushing the boundaries of what’s possible in real estate technology. As they continue to grow, it is certain that industry specific AI platforms will soon be the go-to solution for real estate professionals and stakeholders seeking to revolutionise their marketing strategies and operational efficiency.

Governata is currently the first and only Saudi-made Arabic solution that allows local entities to comply with the government’s data regulations, as it is built to align with the requirements of the National Data Management Office (NDMO), National Data Index (NDI) and Personal Data Protection Law (PDPL) by The Saudi Data & AI Authority (SDAIA). It also enables firms to monitor compliance as well as protect and classify data, thereby seamlessly streamlining the construction of a solid data foundation within the complex data governance landscape and preparing organisations for appropriate Generative AI adoption.

Supporting Saudi Arabia’s Digital Future

The platform is led by three dynamic professionals with complementary skill sets. Djamel Mohand is a serial entrepreneur with experience across investment advisory and a track record of scaling multiple technology startups in the region, including Foodics – a leading MENA food tech company. Jehad Senan is a data analytics and governance field veteran whose experience spans leadership across global advisory firms with practical insights. Finally, Khalid Almudayfir is an accomplished data scientist who has worked with the public and private sectors and led innovative and robust national data governance and AI frameworks.

Bringing Innovation to Data Governance

Governata has redefined data governance with AI to automate data discovery, quality and personal data for faster implementation. Key features of its first data governance software include: Intuitive Arabic-Friendly Interface, Automated Compliance Tracking, Personal Data Protection, Data Catalogue and Classification, Data Quality and Data, Users and access management.

Additionally, the platform’s data governance solution provides stable fundamentals that empower both public and private enterprises to transition confidently into an AI-driven future.

Further to its unique software products, Governata offers consulting services for data governance and management tailored to meet the requirements of the NDMO, and continued training for its success. In line with Vision 2030, this will introduce much-needed convenience to digitise national data offices and empower staff to focus on higher-level tasks.

The platform also has global aspirations and will release new products on top of its foundational data governance software, including a unified AI-driven enterprise decision-making platform for the MENA region.

Technically, self.space runs on a closed loop we engineered from scratch. You step into the studio, see yourself in a full-length mirror, and trigger the shutter with a thumb-sized remote, with no photographer and no outside gaze. The moment a frame is captured, it is written to an encrypted drive and sealed with a one-time password that even our team cannot bypass. From there our own AI model, built in-house rather than bolted on from an off-the-shelf API, replaces the traditional retoucher. Because it is trained exclusively on self-portraits, it knows how to tread lightly: it evens out light, contrast, and colour, while keeping minor skin distractions, such as freckles and pores, and every quirk that makes a face unique. In a few seconds, the finished image appears in your private gallery, accessible only with the code the system sends to you. The entire journey, from click to polished portrait, stays inside a secure box you control, and the end result looks like you on your best-lit day, nothing more, nothing less.

Yes, women still do not feel comfortable, but there is a rise in modest fashion regardless of religion as of late. How do you see these issues playing on the social level?

The common thread is personal agency. Everywhere, people want to decide how they are seen and who gets to see them. Modest fashion expresses that choice through clothing, while self- directed photography expresses it through space and technology. At self.space, the door closes, the outside gaze disappears, and guests, whether covered, casual, or corporate, set their boundaries. We are not challenging any norms; we are offering a neutral canvas, allowing each person to define their own comfort and self-expression on their own terms.

It is a little interesting that the founders of self.space, Mitia Muravev (Founder & CEO) and Peter Bondarenko (Founder & CPO), are both males… Is there an irony or discrepancy in this?

Not really. Feeling uneasy in front of a camera is a universal human experience, rather than a gendered one. By approaching the problem through empathy, asking how anyone can feel in control and at ease, we created a space that resonates widely. Today, around 70 percent of our guests are women, and we hope more men will discover that a privacy-first studio makes portraits feel effortless rather than awkward. Good product thinking listens to people’s feelings, not their pronouns.

“We don’t sell photos, we sell a moment of radical self-ownership” is one of your quotes. How do your clients feel about self.space, considering most women reject their images because tension never leaves their faces?

First, we never call them clients; they are guests. The experience starts online with an intuitive booking flow, continues in a calm lounge, and then into a private studio where no one rushes or judges them. Because the guest controls the shutter, they have time to breathe, try poses, laugh and retry. By the time the AI delivers the gallery, usually before they leave the building, most guests are smiling at their screens rather than critiquing themselves. Many tell us it’s the first time they’ve truly liked a photo of themselves.

Taboo is everywhere, in social norms and heritage. Do we need to fight or adjust to it, specifically given that you come from different nationalities than the GCC women you are targeting?

We live and work in the Gulf, and we built self.space with guidance from local friends, partners, and early guests. The region is wonderfully diverse: Emirati, Saudi, Lebanese, Indian, Filipino, European, and American communities all have different comfort zones. Rather than dictate norms, we offer a private room, respectful technology, and total control over sharing. That approach resonates far beyond the GCC; it is simply good manners in a digital age.

The studio seems like a boutique-hotel spa. Why is that so?

Great portraits happen when people feel relaxed, not exposed. We borrowed hospitality cues such as warm lighting, soft textures, and discreet service bells to drop anxiety the moment you step in. The tech may be futuristic, but the vibe is human: plush seating, playlists chosen for calm confidence, and staff trained more like concierges than camera operators. Think of it as self-care that happens to produce magazine-grade images.

Yet, it was figured out, that the audience did not care as to how the influencers portrayed in the ad got there, what was important was seeing them there. If Influencer marketing works because it’s personal. People don’t buy “destinations.” They buy the dream they were delivered via someone they trust, and whose opinions they value. Indeed, if the influencers could not travel, how to portray them as travelers anyhow? So it dawned on us, that what mattered was the emotionality of the act rather than the physicality of it.

So, living in today’s world, we figured “if we can’t beat them, join them” and by this we meant the possibilities AI is presenting us with. So with this, Saudi influencers became AI-powered travelers, without the need of visas, or flights, or bureaucracy, or even airports.

Real influencers were recruited who were willing to license their likeness. Then eventually they were captured high-quality profile shots, followed obviously by real interiors of flynas planes to anchor the content. This is where Veo3 came in handy because, with little or no effort, and a bit of a prompt, influencers were now in iconic European locations. Authentically, as well, though truth be told, not realistically, they were all over the new summer destinations flynas offers.

The influencers were so impressed, they posted these videos on their own social media accounts, implying they were indeed there, and we paid them ethically their standard fees though probably they were enjoying a gelato in their own homes rather than on a summery European city.

The audiences eventually saw familiar faces exploring new destinations, feeding wanderlust and excitement for summer travel.

The comments and shares showed genuine engagement. People were inspired to plan their own trips. Of course, the campaign subverted expectations about what’s “real,” proving that travel dreams can be sold even when the trip is AI.

Yet ethically, since advertising sells dreams as opposed to products, the campaign was not too far off.

By being first in-market to use AI-generated influencer travel at scale, flynas positioned itself as bold, modern, and flexible. Yet, one of the assets of the campaigns was that it tackled a real problem because it solved a real barrier familiar to many Saudis: visa delays and travel bureaucracy.

Behind this campaign were INFLO Influencer Curators, XTRND Content Hub and Regional Strategy Director Moey Shawash.

Google is also launching Flow, the only AI filmmaking tool custom-designed for Google’s most advanced models — Veo, Imagen and Gemini. Flow can help storytellers explore their ideas without bounds and create cinematic clips and scenes for their stories. 

Photo-to-video brings images to life

To turn photos into videos, select ‘Videos’ from the tool menu in the prompt box and upload a photo. Then, describe the scene and any audio instructions, and watch as the selected still image transforms into a dynamic video. Users can get creative by animating everyday objects, bringing their drawings and paintings to life or adding movement to nature scenes. Once the video is complete, users can tap the share button or download it to share with friends and family.

Flow: available in MENA & in Arabic

Flow comes with a range of features for professionals or those just getting started:

• Camera Controls: Master some shots with direct control over camera motion, angles and perspectives.
• Scenebuilder: Seamlessly edit and extend existing shots — revealing more of the action or transitioning to what happens next with continuous motion and consistent characters.
• Asset Management: Easily manage and organize all of the ingredients and prompts.

The explosion of creativity from users has been truly remarkable, with over 40 million Veo 3 videos generated across the Gemini app and Flow over the last seven weeks. All generated videos include a visible watermark to show they are AI-generated and an invisible SynthID digital watermark.

Users can access Gemini, and check the Google AI Pro and Ultra subscriptions to explore Veo 3 and Flow, Google’s AI filmmaking tool. 

With Veo 3 now built into the Gemini app, people can write the scene they want to watch. This description is called a “prompt” and with it, Veo 3 will whip up a custom eight-second video complete with sound, dialogue and music, at 720p output.  

Veo 3 was released at Google’s annual event for developers, Google I/O, last May. Veo 3 lets users add sound effects, ambient noise, and even dialogue to their creations – generating all audio natively. It also delivers best in class quality, excelling in physics, realism and prompt adherence.

The SynthID watermark is embedded in all content generated by Google’s generative AI models, including Veo 3. Google recently rolled out SynthID Detector to early testers, and aims to expand access soon. As an additional step to help people identify AI-generated content, a visible watermark will be added to all videos generated by the video model, except for videos generated by Ultra members in Flow, Google’s latest tool for AI filmmakers.

People can subscribe to Google AI Pro to try out Veo 3, starting today.

At QnA International, we have spent nearly two decades building ecosystems where meaningful conversations can happen. We design and host high-level summits, forums, and invitation-only platforms that bring decision-makers together not just to absorb information, but to experience alignment. These are not simply events on a calendar. They are intentional environments where trust is built, perspectives are challenged, and business relationships begin to evolve into partnerships.

The irony of our age is that we are surrounded by more content than ever before, yet are struggling to feel truly informed or understood. Personalisation tools have enabled brands to serve content tailored to individuals at scale. Yet this over-personalisation, driven entirely by algorithmic profiling, risks stripping messages of their shared meaning. It can fragment audiences, narrowing the frame of communication so much that what is received may be technically relevant, but emotionally disconnected.

The consequence is a subtle but important shift. Marketing becomes transactional. Messaging becomes superficial. Content becomes abundant, but context becomes scarce. And in the absence of context, communication loses its power.

Brand trust, once built through repetition and visibility, now hinges on credibility and shared values. That trust is not earned in a comment section or through an endless stream of AI-generated posts. It is fostered through intentional dialogue — the kind that happens behind closed doors, in curated summits, at peer-led roundtables, or within specialised forums. In these settings, what matters is not just what is being said, but how and where it is being received.

These insights from the live events world offer powerful lessons for marketers and communicators. A well-designed summit is more than a gathering of people. It is a carefully composed narrative that lives across multiple dimensions. Who is speaking? Who is listening? What questions are being asked, and which ones are being left open? What ideas are exchanged in the corridors between panels? These dynamics cannot be reproduced in an AI prompt or a content calendar. They rely on human judgment, cultural literacy, and a deep understanding of how meaning is created in social settings.

At QnA, we embrace the utility of AI. It helps us analyse trends, match delegates, identify emerging themes, and streamline logistical planning. But we are clear about where its limits lie. AI can sharpen the process, but it cannot replace presence. It cannot replicate the quiet power of a firm handshake, the collective silence in a room after a powerful keynote, or the spark of possibility that occurs when two people meet in person and realise they are aligned. These are moments of meaning. They are created intentionally, not automatically.

What this tells us is that the future of impactful communication will not be defined by how fast or frequently we can produce content. Instead, it will be shaped by our ability to curate experiences that people genuinely want to be part of. Communicators must think less like content producers and more like cultural hosts. The job is not just to inform, but to connect, interpret, and convene.

This also means taking a more strategic view of where and how messages are delivered. It is no longer enough to have a great campaign if it is being deployed in an environment where attention is scattered and meaning is diluted. Are the right people listening? Is the moment right for this conversation? Is the message part of a broader story that feels coherent and relevant? These are the types of questions that AI cannot ask, but humans must.

As communicators, we must accept that AI is not a threat, but it is a challenge. It will raise the bar on what counts as truly original thinking. It will force us to stop relying on volume and start investing in depth. It will automate the routine, but also demand that we protect the meaningful.

Because in the end, what separates signal from noise is not the speed of creation, but the strength of connection. As generative tools flood the media ecosystem with perfectly crafted yet emotionally flat messaging, the organisations that will stand out are those that understand the power of context and the irreplaceable value of human curation.

That is where real communication begins. And it is not something an algorithm can deliver.

Christian Dior Couture: Between Astrology and Augmented Craftsmanship

To mark the launch of its Lucky Collection, Christian Dior Couture, Snap, and creative studio Playar have designed a unique activation blending craftsmanship, astrology, and augmented reality. This experience, available exclusively on Spectacles, allows you to select a card linked to astrological signs, which is then fragmented into four shards. Guided by the house’s iconic bee—symbolizing strength and vitality—these pieces are virtually sewn back together, weaving a link between tradition and modernity, before the card comes to life, revealing the full symbolism of the selected astrological sign. An interactive and sensory experience at the crossroads of craftsmanship and technological innovation, designed exclusively for Spectacles.

Louis Vuitton: An ode to orange blossom, a summer anthem in Augmented Reality

Louis Vuitton, for its part, celebrates the reissue of its iconic fragrance Sun Song, from the Les Parfums de Cologne collection, with an AR experience evoking Louis Vuitton universe and the journey of ingredients. Created by Master Perfumer Jacques Cavallier Belletrud, the scent blends orange blossom, neroli, petitgrain, lemon, and musks for a radiant composition. A true scent melody that announces, enhances, and prolongs the summer season.

This iconic fragrance is at the heart of a new Spectacles experience developed in collaboration with creative studio Busterwood. Spectacles lets you and your friends interact together with the fragrance’s key ingredients, explore its vibrant visual universe, and bring Louis Vuitton’s symbols to life in 3D. A multiplayer, collaborative experience designed as a sensorial and aesthetic immersion into the world of Sun Song.

A Shared Vision of Innovation and Creativity

This collaboration marks a first in the world of luxury: Christian Dior Couture and Louis Vuitton are the first Maisons to design experiences exclusively for Spectacles.

True to their heritage of excellence and artisanal craftsmanship, Louis Vuitton and Christian Dior Couture reaffirm their roles as pioneers in adopting augmented reality technologies. These experiences on Spectacles embody a new form of creative exploration and augmented storytelling—where technology enhances emotion.

In this panel, hosted by S4 Capital and joined by Linda Sheng (MiniMax) and Tanzeen Syed (General Atlantic), the discussion revolved around rethinking how brands approach creativity, production, and media in the age of AI.

The star of the session? Monks.Flow

Built over the last 18 months by .Monks this is more than a tool. It’s an end-to-end AI Marketing Orchestration Platform. A complete infrastructure to help brands control, execute, and scale their marketing, from insights and strategy to production and optimisation.

Here’s what it actually does:

• Pulls insights from brand data and market signals
• Automates content creation, versioning, and distribution
• Lets brands manage production and media workflows in one place
• Keeps ownership of customer interaction and outcomes fully inside the brand

It’s now being offered as SaaS, but with human support optional. Brands can plug in Monks’ teams where needed, or run it in-house. As Victor Knaap, Co-Founder at .monks, said: “We built it for the future, but it’s live today.”

This isn’t about replacing agencies. It’s about replacing fragmentation.

Sir Martin didn’t mince words. Traditional brand-agency models will collapse under the weight of complexity and inefficiency unless they adapt.

His key point:

• Attribution is inadequate
• Optimisation is complex
• Data is irrelevant
• Scale is daunting

AI, when integrated correctly, fixes all four.

But this isn’t just about cost cutting. As Linda Sheng noted, AI’s true advantage is speed and responsiveness. Campaigns can evolve in real time. Creative can be localised at scale. Feedback loops become instant.

So what’s the catch? Ownership.

If brands don’t own their data, tech stack, and creative flow, they’re handing power to middlemen. That’s the model Monks.Flow challenges directly.

The session closed with an open invitation: book a demo, try the platform, and see how your brand could run faster, cleaner, and smarter. In-house. At scale. Without losing the human touch.

The future isn’t AI vs creativity. It’s AI and creativity. But only if the brand owns the system.

Bringing Yazle’s regional client portfolio and experienced team into Napptix immediately strengthens the company’s ability to deliver culturally relevant, measurable gaming-media solutions across the GCC. For Yazle, the sale allows focus on its other international hubs and product innovation roadmap.

Jamie Atherton will continue to lead the regional business as Managing Director, Yazle Middle East & North Africa, providing seamless continuity for clients and partners.