The challenge brought together pro golfers Padraig Harrington, Thorbjørn Olesen, and Ryan Fox, alongside golf experts and sports personalities, all vying to land the shot and secure a prize benefiting Heroes of Hope, a UAE-based nonprofit that empowers people of determination through sports and community initiatives.

Produced in partnership with the DP World Tour, the activation was unveiled on the eve of the DP World Tour event in Ras Al Khaimah, running across both DP World Tour and Wynn Al Marjan Island platforms.

Leading experiential agency MCH Global spearheaded the design and build of the bespoke floating green in the Wynn Marina, as well as the 22nd-floor tee—a feat that required precise engineering and a sleek aesthetic.

Coaches and golfing content creators also participated in the challenge, including Alex Riggs, Claudine Foong, Michael Bacon, and Damien Scott, as well as sports media personalities Chris McHardy and Robbie Greenfield—whose joint appearance delighted fans of their recently finished long-running sports show on Dubai Eye.

The campaign also marked the official launch of Wynn Al Marjan Island’s social channels, driving early engagement and anticipation for the resort’s arrival. The campaign assets can be found across YouTube, Instagram, Facebook, and LinkedIn, with alternative versions being published on DP World Tour channels, including a live broadcast during the championship weekend. At the time of publishing, the activation has reached more than 145,000,000 people.

After the launch of Raffles Istanbul in September 2014, Rawaj has now resumed their PR activities by joining forces with the Zorlu Center. This includes the Raffles Istanbul, Zorlu Performing Arts Center, Zorlu Shopping Mall, office space and residences.

Zorlu Center features over 72,000 square meters of space and aims to cater to the needs of the shopping enthusiasts, art aficionados and gourmet travelers. Located in contemporary Istanbul, part of this vivacious compact complex includes Zorlu Shopping Mall. Raffles Istanbul Hotel overlooks the Bosphorus, the Prince Islands and the historic peninsula.

Registration is immediate and users can complete their profile online, minimizing the generation of back-end paperwork and logistical support typically required. As user profile is limited to one phone, this also minimizes fraud risk. With this app, members can enjoy greater mobility, and an instantaneous rewards redemption experience of benefits such as complimentary room upgrades, dining, spa and golf, to name a few. In addition, the easy-to-navigate app is integrated with convenient features such as google map, allowing users to locate the properties’ precise location, and quick-dial push button for immediate reservations and bookings. Social networking channels such as Facebook and Twitter are also included, allowing for the sharing of experiences across multiple platforms.

Starting from the end of March 2015, the mobile application will be available for download on the Apple Appstore and the Android market.