“Munsit” — derived from the Arabic root for “to listen” — symbolizes a breakthrough in voice technology that truly listens with attentiveness and understands the richness of Arabic speech. Developed entirely in the UAE, Munsit sets a new benchmark for transcription accuracy across Modern Standard Arabic and 25+ dialects, enabling seamless Arabic voice data processing across real-world applications.

This breakthrough reflects CNTXT AI’s mission to build sovereign technology — AI built in the region, for the region — that competes globally. The model is available now via API, and on-premises deployment for organizations seeking full data control.

How Munsit Powers Arabic Voice Solutions

Munsit is designed to deliver highly accurate Arabic transcription across diverse, real-world scenarios. Addressing the increasing demand for reliable Arabic language solutions, Munsit empowers essential applications, including:

• Subtitling for Content Creators
• Meeting Notes and Minute-Taking
• Call Center Support
• Government and Public Services

Built for Arabic, Trained on Real Voices

To create Munsit, CNTXT AI processed over 30,000 hours of Arabic audio, refining it into a high-quality 15,000-hour dataset that captures a wide range of dialects, accents, age groups, and environments.

Munsit is powered by advanced AI and high-performance NVIDIA infrastructure, delivering fast, accurate transcription for a variety of Arabic-speaking use cases — from call centers and public services to education and media.

brands can leverage its unique engagement features to forge authentic, impactful connections with consumers in Saudi Arabia.

Snapchat is exceptionally popular in Saudi Arabia, where it reaches over 90% of users aged 13-34, and boasts an addressable monthly reach exceeding 25 million users. On average, Saudi users open the app more than 50 times a day, underscoring its integral role in daily life.

This study involved 750 respondents aged 18 and over in KSA, conducted within a controlled simulation environment utilizing eye-tracking technology. Participants were exposed to various advertising formats across social and video platforms, followed by a detailed survey to evaluate brand recall and choice. The integration of eye-tracking software enabled researchers to capture real-time attention data, linking it directly to the ad elements displayed on screen. This innovative approach ensures that the findings are grounded in actual consumer behavior, providing a robust framework for understanding attention in advertising.

Key Findings of Snapchat’s Attention Performance in dentsu’s Study:

Superior Attention Retention: Snapchat performed exceptionally in holding attention for extended periods making it an ideal platform for brands to tell longer, impactful stories.

Early Branding Boosts Recall: Snapchat ads that incorporated brand elements early demonstrated significantly higher recall rates, showing that Snapchat’s immersive, uninterrupted ad environment effectively supports brand recognition.

Strong Brand Choice Uplift: Ads on Snapchat led to a notable lift in brand choice thanks to the platform’s impactful full-screen format.

Interstitial Video Ad Effectiveness: Snapchat’s ads being skippable only after 6 seconds contributed to enhanced attention metrics, suggesting advertisers can confidently use Snapchat for attention-driven campaigns that lead to meaningful brand interactions

Spotlight on Brand Success: Kraft Heinz and General Motors

The study offered compelling insights into how specific brands leveraged Snapchat’s unique ad environment to deliver impactful results:

Kraft Heinz (Heinz): Heinz emerged as a leader in driving attention and engagement. Its ad on Snapchat achieved the highest average viewed time (17.9 seconds) and delivered the strongest brand choice uplift. These results underline the power of combining strong creative with a platform designed to sustain attention.

General Motors (Chevrolet): Chevrolet’s ad demonstrated the importance of strategic creative planning. By integrating early branding, it achieved higher recall and attention metrics, converting an average of 10.7 seconds of view time despite being a longer ad. These findings highlight Snapchat’s ability to efficiently engage audiences even with extended storytelling formats.

These brand-specific results reinforce Snapchat’s capacity to deliver measurable outcomes for advertisers by combining its immersive ad format with audience-centric creative strategies.