Smarties – Communicate Online https://communicateonline.me Mon, 09 Jun 2025 05:36:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://communicateonline.me/wp-content/uploads/2025/02/cropped-favicon-32x32.png Smarties – Communicate Online https://communicateonline.me 32 32 SMARTIES awards 2025 call for entries. https://communicateonline.me/events-people/smarties-awards-2025-call-for-entries/ Mon, 09 Jun 2025 05:36:31 +0000 https://communicateonline.me/?p=21242 The SMARTIES™ KSA Awards 2025 is accepting submissions for the esteemed celebration of marketing excellence. 

This is an exclusive opportunity to showcase your most impactful campaigns and gain recognition alongside the industry’s most innovative leaders. 

Have your marketing initiatives: 

Achieved demonstrably superior results, setting new benchmarks for success? 
Pioneered transformative strategies that redefined industry standards? 
Exhibited exceptional creativity, pushing the boundaries of marketing innovation? 

If so, we invite you to elevate your brand’s prestige through the SMARTIES™ KSA Awards, which recognize and celebrate the most groundbreaking marketing campaigns in the kingdom.

Submission On-time Deadline: Secure your advantage by submitting your entry before June 30th, 2025. The final deadline is July 18th, 2025. 

Award Categories: Explore a meticulously designed range of categories, tailored to recognize excellence across diverse marketing disciplines.  To embark on your journey towards industry recognition, please visit here
Showcase Your Marketing Excellence – Submit here!

]]> Yango Ads Wins Silver at SMARTIES MENA for ‘Journey into Her Story’ Campaign https://communicateonline.me/events-people/yango-ads-wins-silver-at-smarties-mena-for-journey-into-her-story-campaign/ Fri, 23 May 2025 13:22:33 +0000 https://communicateonline.me/?p=21105 Yango Ads, the Ad Tech division of Yango Group, a global tech company, has won the Silver award in the Real-Time Marketing category at the MMA MENA SMARTIES™ 2025 for its campaign “Journey into Her Story,” created in partnership with Al-Futtaim Toyota, Memac Ogilvy and PHD Media MENA. Launched to commemorate Emirati Women’s Day last year, the campaign transformed a typical navigation experience into a platform for cultural discovery by spotlighting the lives, contributions and legacies of Emirati women who have streets named in their honour across the UAE.

The project invited users to engage with UAE heritage through Yango Maps, using branded pins, banners, 3D objects, and audio narratives to surface the stories behind iconic street names such as Latifa Bint Hamdan Street. The campaign recorded over 1.8 million banner impressions, reached more than 200,000 unique users, and saw 668,000 impressions from search menu icons. Interactive 3D objects alone generated over 155,000 impressions with a strong 2.5% click-through rate (CTR), while push notifications achieved an exceptional CTR of 5%. With Bassem Yousri, Head of Agency Partnership at Yango Ads MEA, leading the campaign’s execution, the project’s success demonstrated the platform’s ability to deliver precise, context-aware advertising that resonates with local audiences.

Yango Ads entered this campaign from a strong foundation, having already established a robust portfolio of advertising solutions within its ecosystem. From Geo Ads, Retail Media, App Monetization, to its in-house creative bureau, Yango Ads Campaigns, the company has steadily equipped brands with the tools to monetise space and attention in smarter ways. The introduction of geo-ads, as showcased in this award-winning campaign, marked a major leap forward in delivering location-aware messaging to help brands boost visibility as users navigate their surroundings.

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