Bringing 17 years of experience across events, exhibitions, sales, and client servicing in Europe and the Middle East, Shevorne is a dynamic addition to the entourage team. With a background in performance and art, she brings a unique creative flair to her projects, making her an exceptional storyteller. In her new role, Shevorne will lead the account management team in the UAE office, focusing on driving client relationships and securing key projects within the country.

Both Shevorne and entourage expressed her enthusiasm about joining the agency

entourage continues to expand its footprint across the region, bringing in diverse talent with varied backgrounds and expertise to fuel its momentum.

Al Sabbah brings over 20 years of experience in customer experience, business development, and driving commercial growth. Al Sabbah joined Sprinklr in 2018 and has been instrumental in establishing the company's regional footprint and driving digital transformation initiatives in the MEA market. Prior to Sprinklr, Amjad built his foundation at global ad agencies in WPP and Omnicom and then moved to marketing and held leading positions at Sky News Arabia and INTIGRAL (Saudi Telecom's digital arm), among others.

In the newly created role, Zouein will focus on developing strategic partnerships with Middle Eastern brands for the company’s portfolio of global assets. He will be responsible for identifying brand partners from the region and introducing opportunities across AEG’s collection of world-class assets, including Crypto.com Arena (LA), The O2 (London), and state-of-the-art multi-purpose arena projects in APAC, as well as world renowned festivals such as Coachella Valley Music & Arts Festival, American Express presents BST Hyde Park, London and Rock en Seine in Paris.

Zouein joins from Al Jazira Club, where he was Group Chief Commercial and Marketing Officer, overseeing the group’s commercial strategy, marketing initiatives and brand management across the club’s Football and Sports properties. Prior to this, he held commercial and marketing roles at organisations including Abu Dhabi Media Company, B4 Capital and Gulf Sports Media.

Zouein takes up the role, effective immediately.

With AEG’s Global Partnerships team responsible for generating more than US$700 million in annual revenues and more than US$3 billion in contractually obligated income, the move will unlock opportunities for businesses and brands across the Middle East looking for unique partnerships across the world.

From naming rights of iconic venues to unique festival activations and sports team sponsorships, the AEG Global Partnerships team is uniquely positioned to develop best-in-class integrated marketing campaigns that drive clear ROI and success in terms of helping partners achieve their business objectives.

With over 20 years of marketing experience across the GCC and emerging markets and her previous role as Head of Marketing ASICS Middle East, Ana brings a wealth of expertise in strategic planning, branding, corporate communications and sports marketing.

Originally from Portugal, Ana holds an Executive Education in B2B Marketing Strategy from Harvard Business School and has been the recipient of the prestigious “Sustainable Leadership Award” by the Asian Confederation of Businesses, underscoring her dedication to excellence and innovation.

Ana is also a passionate advocate for women in sports and her passion for transforming communities through movement and sports aligns seamlessly with New Balance’s mission.

New Balance remains committed to empowering communities through sports and delivering exceptional products and experiences tailored to the dynamic MEAI region.

Responsible for The Hanging House’s ambitious growth strategy, Jean will spearhead the agency’s expansion into the GCC markets, aiming to double its international client base as part of its long-term global growth strategy and establish a legacy of impactful projects that enhance its growing reputation.
Jean joins The Hanging House following a career that spans industries such as luxury, automotive, hospitality, fashion, and museums. Jean's diverse background is further enhanced by his instrumental role in establishing, building, and scaling an international agency within the Kingdom of Saudi Arabia. He is renowned for his work on major projects such as Dubai Expo 2020 and COP16, where he played pivotal roles, including using experiential technology to create impactful experiences at Al Shindagha Museum and shaping unforgettable experiences for global audiences.
With 17 years of teaching experience in the UAE, Jean has also championed inclusivity and cultural representation through CSR initiatives with multiple brands in the APAC region.

Jean’s appointment comes at a pivotal moment for The Hanging House as it seeks to build on the region’s growing demand for immersive experiences, opening doors to new opportunities for the agency and its clients as they focus on expanding into retail, travel, museums and sports sectors. Jean's understanding of regional differences will be essential in developing brand experiences that meet the cultural and commercial requirements of each new market.

Wael’s appointment solidifies Monks’ promise to help brands thrive in today’s social-first, culture-led world by designing adaptive ecosystems that shift from rigid funnels to personalized touchpoints. As consumer expectations continue to grow and attention spans shrink, hyper-personalization has become the new normal. Through their Real-Time Brand approach, Monks are building brands that connect every day, everywhere, and effectively by being multidimensional, meeting consumers where they are, and transforming cultural participation into lasting brand equity.

With a strong track record in navigating social media's evolving dynamics, Eino is well-positioned to drive innovation and impact in the region. His experience spans leadership roles, including Head of Digital and Social Media at Saudi Research and Media Group (SRMG), where he played a key role in shaping the region’s digital landscape. Previously, he led AKQA’s social media business in Egypt and held various social and digital positions at Publicis in Egypt and the UAE.

As VP Clients, Avinash Menon spearheads strategic partnerships and client relations with key private sector and government entities across the Kingdom. With deep expertise in marketing data, brand strategy, social media, and digital marketing, he brings a wealth of experience across the Middle East and Asia. His nuanced understanding of the region’s fast-evolving market dynamics enables him to address marketers’ challenges around speed, scale, and spend. Menon’s appointment reinforces Monks’ commitment to empowering clients with its end-to-end services and AI-powered workflow suite, Monks.Flow, driving organizational efficiency and seamless integration across creative, media, and technology.

As the company scales its presence in Saudi Arabia and the broader MEA region, its commitment remains clear: empowering brands to navigate an ever-evolving digital landscape and create meaningful, culture-driven connections that drive lasting impact.

As part of this significant transition, the new websites for Vogue Arabia and GQ Middle East have officially gone live, offering a dynamic digital presence and showcasing the unparalleled storytelling and content that define these iconic brands. Print editions are set to follow later this quarter, marking the beginning of an exciting new chapter for both titles under Condé Nast’s ownership.

Most recently, Rana served as Group Commercial Director at Vogue Arabia, where she led the commercial operations, drove revenue growth initiatives and built strategic partnerships. Prior to this, she held senior roles at Abu Dhabi Media (ADM) and MOJEH Magazine, which sharpened her expertise in revenue diversification, commercial success, and brand strategy. Her proven track record in developing successful go-to-market commercial strategies, optimising revenue streams, and cultivating high-performing teams makes her a natural fit for her new role.

Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum commented on this milestone, stating: "We are committed to achieving a transformative shift in the advertising field. By leveraging the expertise and resources of Blue Shield Advertising (BSA), we aim to drive positive market changes and introduce projects that resonate with Dubai’s prestigious global standing. With the support of our visionary leadership, we are well-equipped to realize this ambitious vision."

Wissam Traboulsi, Founder and CEO of Blue Shield Media Advertising Trading Group (BSA), commented "We are honored to welcome Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum as our Chairman. His invaluable guidance and vision will propel Blue Shield Advertising to new heights.”

“Sheikh Mana brings a forward-thinking vision, exceptional leadership, and a passion for innovation that aligns perfectly with our mission to elevate the standards of outdoor advertising in the UAE. Together, we will expand our portfolio and continue delivering quality-driven solutions to our clients and partners." Traboulsi added.

Sheikh Mana, known for his distinguished career in both academic and military fields, brings invaluable expertise and a deep commitment to excellence, further strengthening BSA’s leadership in the market.

Looking ahead, the company plans to announce new initiatives, including the addition of prime advertising locations across Dubai and the creation of employment opportunities for specialized talents in the industry.

Ahmad Haidar, Managing Director, Dentsu KSA said, “We are excited to have Faisal joining us at this pivotal moment on our transformation journey. By strategically appointing a senior leader with extensive experience, we are charting our path forward to continue helping marketers unlock new opportunities and navigate the rapidly evolving marketing landscape in Saudi Arabia. Faisal will be instrumental in delivering on Dentsu KSA’s growth strategy as we work together to evolve Dentsu’s local service offering and are extremely excited and optimistic for what the future holds.”

Algain brings over 20 years of industry experience as an advertising veteran, with a proven track record of building and growing brands in Saudi Arabia. His extensive background includes working across various leadership roles with blue chip advertisers such as Unilever, Clorox, IKEA, and Samsung, as well as his most recent role as Advisor at the Saudi Music Commission for the Ministry of Culture. Among his many industry accolades is the rank of no.1 retailer brand in KSA during his tenure as Country Marketing Manager at IKEA, as well as numerous awards trophies from Cannes Lions, Dubai Lynx, CLIO, and LIA.  

Commenting on his new role, Faisal Algain, said, “It is an honor for me to join Dentsu, where we are committed to driving growth and innovation for marketers in Saudi. I’m in awe of the dynamic and rapidly expanding capabilities that Dentsu has launched and plans to launch the market to address the demands of the changing landscape. I look forward to unlocking new possibilities with our brilliant team across data, commerce, content, and media to drive growth, foster meaningful client relationships, and contribute to the transformation of our business in this dynamic market.”

Ashwaq brings Publicis Sapient extensive experience in delivering transformational work across diverse sectors, from the government to health and driving growth for leading organizations. As Publicis Sapient’s new Managing Director for Saudi Arabia, she will be responsible for accelerating business growth in KSA, as well as building the operational business and community.  In her role, she will lead the teams responsible for digital business transformation in the region, leveraging the company’s SPEED – Strategy, Product, Experience, Engineering and Data, and AI – capabilities, as well as infusing AI into these capabilities, to deliver customer impact, value, and growth.

“We’re committed to supporting KSA’s technology-driven transformation and realization of Vision 2030, while also, ultimately, helping position KSA as a leader in digital innovation on the global stage,” said Nigel Vaz, CEO of Publicis Sapient.  “In our ambition to invest and expand our footprint in the region, we’re thrilled to welcome Ashwaq to the team.  Her experience in driving transformational work and growth, as well as her leadership skills, will have an immediate impact in delivering value to our customers and attracting new business as we continue to scale.”

“I’m delighted to be joining Publicis Sapient’s incredibly talented team in Riyadh,” said Ashwaq Al Shathri, Publicis Sapient’s Country Managing Director for Saudi Arabia.  “The company’s unique expertise, SPEED – Strategy, Product, Experience, Engineering and Data and AI – capabilities and AI-driven solutions enable us to meet the challenges of our customers in KSA who want to accelerate their transformation and create new experiences and innovative services.”

“Ashwaq brings a wealth of expertise to Publicis Sapient. Her appointment as our Country Managing Director for Saudi Arabia will directly contribute to our continued business growth as we scale our expertise in the Middle East to better serve our clients and their customers and help them transform digitally,” said Srinivas Devulapalli, Managing Director, Publicis Sapient MENA.