His work has been recognized at every major global creative festival including Cannes Lions, D&AD, One Show, Clio, LIA, Loeries, Effies, WARC, and New York Festivals; and important regional festivals such as Dubai Lynx and Eurobest.

Beyond the awards, it’s his creative belief system that sets him apart. Alex sees creativity as a tool for economic and cultural progress. He leads with kindness, teaches with passion, and always brings humanity into the work.

Besides his professional drive, Alex writes and draws his own comic books series, loves football, cooking and shares his home with two pet rabbits.

This appointment underscores Horizon FCB’s strategic focus on delivering work that is both timeless and timely, combining creativity fueled by data and technology to build brands that endure.

Pineda, who has been part of the company for more than seven years and previously held the role of Creative Director, will be co-leading the agency’s creative workforce and output with Executive Creative Director Jim Robbins, appointed earlier this year. 

Born in Bogotá, Colombia, Alex Pineda holds a master’s degree in Creativity and Strategic Management of Advertising from the European Institute of Design in Barcelona and a certificate in Advertising Management and Graphic Design from the Jorge Tadeo Lozano University of Bogotá, Colombia. His work has been recognized at major global advertising awards competitions, including the Cannes Lions Festival of Creativity, D&AD Awards, One Show, Clio, Dubai Lynx, London International Awards, New York Festivals, and many others. 

Walid Kanaan, Chief Creative Officer at TBWARAAD said: “I am extremely proud to witness the elevation of our talent. During the past year, Alex has produced amazing, awarded work and has been a great team builder. I look up to his energy and determination and congratulate him on his much-deserved promotion.” 

“I am very honored by this promotion,” said Pineda. “I would like to thank Walid Kanaan and the entire team at TBWARAAD for their trust, their continuous support, and their unconditional motivation which lifted me up to reach new career heights. I am looking forward to additional achievements for the agency in partnership with the great creatives that surround me.”